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Lingerie

Welcome to the world of lingerie! Our blog is your guide to exploring different bra shapes and styles, matching your briefs with your bra, wearing lingerie as outerwear, and taking care of your delicate garments. Discover the power of a good t-shirt bra or an alluring balcony or plunge bra, and learn about the timeless pieces in the Marie Jo Icons collection. Join us in celebrating the beauty and confidence that lingerie can bring to your life.

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The power of matching briefs

The power of a lingerie set that suits your style and look shouldn’t be underestimated. If your bra matches your briefs, you’ll feel more confident from the get-go. “My Invisible Force” — that’s what we call that special feeling of empowerment at Marie Jo. But which types of briefs suit your outfit or with the accents that you want to add? Discover the different types of brief, their fit, and their advantages here. For example, choose hot pants that will give you a safe tucked-in feeling under your skirt, or thongs for under fitted pants.

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Extend the life of your swimwear and lingerie by paying attention to the laundering instructions

Special care should also be taken when washing your delicate lingerie and swimwear. Always follow the laundering instructions on the label to keep your lingerie and swimwear looking like new.

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Four reasons for investing in a good bra

Beautiful and high-quality lingerie by Marie Jo is more than just a good bra and briefs. A gorgeous matching set does something to you. Not only do you look good in and out of your clothes, you also radiate confidence. A good bra offers excellent support, creates an elegant silhouette, has a comfortable fit, and makes you feel confident. Beautiful, high-quality lingerie is like a good hair day or your favorite lipstick: It pulls everything together. Discover four reasons to invest in a premium set by Marie Jo.

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Eight types of bras: Which style suits you best?

Marie Jo carries a wide range of bra styles, from padded and non-padded, to plunging bras, balcony bras, push-up bras, and full-cup bras. Want to know which bra style suits your breasts best? Find out with our style guide!  

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A heart-shaped bra for stunning cleavage

The pre-formed cups lift your breasts and create full and feminine cleavage. The upper cups are heart-shaped for a sophisticated and seductive look. This shape fits like a dream, which makes it popular with women who have smaller or wider-set breasts. What are the features of a heart-shaped bra?

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What is a plunge bra? How to style it!

A plunge bra has distinct, low-cut cups. If you want to show off a bit of cleavage or create an irresistible neckline, this ultra-feminine shape is for you.

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How to wear a bralette

Light and stylish, a bralette is perfect under tops, cool blazers, and bomber jackets. Feel free to show off a hint of lingerie and add a sexy touch to your outfit. Get ready to glow! What are the features of a bralette? And what style effect does it have?

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A balcony bra for stunning cleavage

A balcony bra has a wide neckline thanks to the low-cut cups. The result? Stunning cleavage. This shape creates the perfect amount of support and suits all shapes and sizes. In short: The perfect mix of comfort and style.

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Full-cup bra: A fan favorite

A full-cup bra has high-cut cups that offer full coverage. This is the preferred shape for many women. A full-cup bra creates a stunning silhouette and provides optimum support. It fits like a dream and creates natural lift. What are the features of a full-cup bra?

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Marie Jo's travel guide to Copenhagen

Is it just us, or can you hear it too? The city of Scandi streetstyle, Danish design and iced lattes is calling! Whether you’re planning a Copenhagen city trip or stopping by as a quick urban pit stop on your Scandinavian road trip – our trendwatchers curated their favourite Copenhagen hotspots just for you. Curious? Find our best inspo on where to eat, shop and unwind below!

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Meet our Marie Jo icons

Just like your “little black dress,” our Marie Jo Icons are indispensable in your lingerie drawer. But what makes them so iconic? The Marie Jo Jane, Marie Jo Avero, Marie Jo Louie, and Marie Jo Tom series have proven themselves over the years as lingerie that offers the perfect fit and a timeless look! Comfortable, supportive, and easy to combine: You’re sure to find your ideal set among the many sizes and cuts. You can wear an icon every day and still enjoy it for years thanks to the use of high-quality, long-lasting, and sustainable materials.

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Rock your body!

Is it outerwear or is it lingerie? The body from our newest series Marie Jo Channing can be worn as both. Its fine fabrics and details add a dash of luxury to every outfit. Versatile, sexy and very stylish! Looking for more outfit ideas to rock your body(suit)? Try our strapless Marie Jo Tom, Jane or Louie in black or get inspired by the styling tips on our blog.

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Smooth, seamless, and invisible: The T-shirt bra is a style staple. ​

There is not one bra that fits all, so Marie Jo creates shapes for every type of breast and every outfit. But what makes for the perfect T-shirt bra? Everything you need to know about T-shirt bras.​

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Feeling sexy? Get your garter belt on

One thing’s for sure: it’s incredibly hot. But garter belts are not your everyday choice of lingerie. Maybe because you think it’s such a fuss to put them on (or off)? Or because you’re not sure you’re up to it yet (yes, you are!). Or maybe you were just waiting for the answers to these five burning garter belt questions?

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A push-up bra for fuller cleavage

A push-up bra was specially designed to accentuate your cleavage. The (removable) padding lifts and centers the breasts. The result? Full, irresistible cleavage.