Meet the icons​

These are the styles we crafted to perfection and tested until flawless. True icons, 40 years in the making. And yes—they're worth every bit of the hype.​

The one with the daisies​ | Marie Jo

The one with the daisies​

Avero isn't just our most popular bra—it's the icon that represents everything we believe in. Those signature daisies, that perfect check fabric, and a fit so good it achieved legend status? We're obsessed.

The trending t-shirt bra | Marie Jo

The trending t-shirt bra

Tom's got a thing for perfect contrasts: minimalist design meets playful polka dot straps, invisible support meets effortless style. There's a reason this icon is everyone's everyday favourite.

The sexy wardrobe staple | Marie Jo

The sexy wardrobe staple

Meet Jane, a crowd pleaser that keeps stealing hearts with its shiny floral embroidery. From push-ups with a little extra oomph to smooth everyday styles, this icon proves that timeless comfort can be absolutely gorgeous.