Meet the icons​

These are the styles we crafted to perfection and tested until flawless. True icons, 40 years in the making. And yes—they're worth every bit of the hype.

The one with the daisies | Marie Jo

The one with the daisies

Avero isn't just our most popular bra—it's the icon that represents everything we believe in. Those signature daisies, that perfect check fabric, and a fit so good it achieved legend status? We're obsessed.

The trending t-shirt bra | Marie Jo

The trending t-shirt bra

Tom's got a thing for perfect contrasts: minimalist design meets playful polka dot straps, invisible support meets effortless style. There's a reason this icon is everyone's everyday favourite.

The sexy wardrobe staple | Marie Jo

The sexy wardrobe staple

Meet Jane, a crowd pleaser that keeps stealing hearts with its shiny floral embroidery. From push-ups with a little extra oomph to smooth everyday styles, this icon proves that timeless comfort can be absolutely gorgeous.