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Underwire poke: Cause and solution

Marie Jo bras fit like a dream, feel wonderfully soft, and are oh-so comfortable. If you suffer from painful underwire poke, you could be wearing...

  • the wrong bra size. You're not alone! Research has shown that eight out of ten women wear the wrong bra size.

  • a low-quality bra. A cheap bra may not have covered underwire, which could lead to the dreaded and painful poke.

  • the wrong style. Finding the perfect style for you can take some time.

The good news is that most fit issues are obvious the second you try on a bra, which makes it an easy problem to solve.

MJ - Jadei NAT  | Marie Jo

Are you wearing the right cup size? Here’s how to find out!

If your cup size is too small, the underwire will dig into your breast tissue. The solution is simple: Go up a cup size. How do you know you've found the right size? Gently push on the underwire under your arm, under your breasts, and on the center gore. The underwire should lay flat against your body.
If the underwire is poking into your breasts, the cup size is too small. If the underwire is poking into your armpits, the cup size is too big or you're wearing the wrong style. The general rule of thumb: The underwire should never touch your breasts.

MJ JADEI-NAT SS24 Feature3 | Marie Jo

Are you wearing the right band size? Here’s how to find out!

If your band size is too small, both the underwire and the band will dig into your skin, which is painful and uncomfortable. The solution is simple: Go up a band size. How do you know you've found the right size? Make sure the center gore between the two cups is flat against your sternum. The underwire shouldn't poke into your skin, and the band should be parallel all around your ribcage, at roughly the same height as the underwire. The general rule of thumb: Your bra should always fit snugly and comfortably.

The comfort of underwire that fits

Your breast tissue is soft, sensitive, and delicate, which makes underwire poke a real problem. They can leave red marks on your skin and cause serious irritation. The underwire in Marie Jo's premium bras:

  • help your bra keep its shape

  • support and lift your breasts

  • are flexible for a comfortable fit

  • lie flat against your body

Do you have questions about your ideal bra size or perfect fit? Do you want to say goodbye to cups that dig in, visibly uneven breasts, or another bra issue? Ask a Marie Jo lingerie stylist for size advice.

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